After coaching hundreds of professionals through career transitions, we’ve noticed a pattern. When we advise clients on networking, interviewing, and personal branding, the most common response is: “I don’t know how to start.” That’s exactly where templates become game-changers. You may not see their value yet, but you will.
Templates aren’t about being generic—they’re about having a confident foundation to build from. They eliminate the blank page paralysis and give you structure to craft authentic, personalized messages that get results.
Here are the top 5 templates we share with every coaching client:
1. The Elevator Pitch
Purpose: Many times, an elevator pitch is simply an introduction. You meet someone new and they ask “What do you do?” and you go into your response. We recommend crafting an elevator pitch so you’re ready to describe yourself succinctly and quickly. This shows confidence and self-awareness.
Easy Structure to Develop Your Elevator Pitch:
- Name, job or status, location
- Organization and role // school and major
- Goals or call to action
- Extras (vary by circumstance)
Template: “Hi, I’m [Name], a [job title/status] based in [location]. I work at [organization] as a [role] // I’m studying [major] at [school]. I’m currently [goal – looking for opportunities in X, seeking to transition to Y, building connections in Z industry]. [Extra based on context – specific achievement, shared interest, question about their work, etc.]”
Examples:
Professional Version: “Hi, I’m Sarah, a marketing manager based in Denver. I work at TechStart as a digital marketing lead, focusing on B2B SaaS growth. I’m currently exploring opportunities in larger tech companies where I can scale marketing operations. I’d love to hear about your experience in the industry.”
Student/New Grad Version: “Hi, I’m Mike, a recent graduate based in Chicago. I just finished my finance degree at Northwestern, and I’m looking for analyst roles in investment banking. I completed internships at two regional banks, and I’m really interested in learning more about the corporate finance space.”
Context & Tips:
- Keep it conversational, not rehearsed
- Adapt the “extras” based on your audience and setting
- Practice different versions for networking events vs. casual encounters
- The goal is connection, not a sales pitch
- Follow their energy level – match formal with formal, casual with casual
- Always be ready with a follow-up question about them
2. Cold Email to Hiring Managers or Recruiters
Purpose: Reach out directly about roles that aren’t posted yet or get on their radar before positions open.
Template: “Subject: [Your expertise] professional interested in [Company Name]
Hi [Name],
I’m a [your title] with [X years] of experience in [relevant area], and I’m impressed by [specific company achievement/direction/recent news].
I specialize in [your key strength/niche] and have [brief, quantified achievement]. I’m interested in exploring opportunities at [company] where I could contribute to [specific area relevant to their business].
I’d love to have a brief conversation about a potential fit for current or future openings. I’ve attached my resume and would welcome the chance to discuss how my background in [relevant area] could add value to your team.
Best regards, [Your name] [Phone number]”
Context & Tips:
- Research the company thoroughly before reaching out
- Find the right person (hiring manager > recruiter > HR)
- Keep attachments minimal (resume only)
- Send Tuesday-Thursday, 10am-2pm for best response rates
- Follow up once after 10 days if no response
3. LinkedIn Thought Leadership Posts (SME Building)
Purpose: Establish subject matter expertise and increase visibility to recruiters and hiring managers.
Industry Insight Template: “Just read this fascinating piece about [specific industry trend/news]. What struck me was [your unique perspective/contrarian view].
In my experience working with [specific context – clients, projects, teams], I’ve seen [relevant example that supports or challenges the article]. For instance, [brief, specific story or data point].
This makes me think that [your forward-looking insight or prediction].
What’s your take? Have you seen similar patterns in your work?
#[Industry] #[Function] #[RelevantTrend]”
Alternative Templates:
Lesson Learned Post: “Three years ago, I made a mistake that taught me [valuable lesson]. Here’s what happened: [brief story]. The key insight: [actionable takeaway]. Now I always [changed behavior/approach]. What’s a mistake that became your greatest teacher?”
Behind-the-Scenes Post: “Here’s what actually happens when [common work scenario]: [3-5 bullet points revealing the reality vs. perception]. The biggest surprise for newcomers is usually [insight]. Anyone else experienced this?”
Context & Tips:
- Post 2-3 times per week consistently
- Engage authentically with comments within the first 2 hours
- Use 3-5 relevant hashtags maximum
- Share others’ content with your commentary
- Tag relevant people when appropriate (not excessively)
- Aim for posts that generate discussion, not just likes
4. LinkedIn Networking Outreach
Purpose: Build authentic professional relationships while subtly indicating your job search status.
Template: “Hi [Name], (Someone you already know)
I hope you are doing well. I’m currently exploring new opportunities in [industry/function]. I’ve been working at [your company] as a [title] and I’d love to get your perspective on [specific industry trend/challenge] and learn about your experience at [their company].
Would you be open to a brief 15-minute call in the coming weeks? I’d be happy to share insights from my experience in [your area] as well.
Best regards, [Your name]”
Context & Tips:
- Research their recent posts/activities before reaching out
- Reference mutual connections when possible
- Offer value exchange, not just information extraction
- Keep the initial message under 150 words
- 30% response rate is considered good
- Follow up once after a week if no response
5. Application Follow-Up Email
Purpose: Stay top-of-mind while demonstrating continued interest and professionalism.
Template: “Subject: Following up on [Position Title] Application – [Your Name]
Dear [Hiring Manager Name/Hiring Team],
I wanted to follow up on my application for the [Position Title] role submitted on [date].
Since applying, I’ve [relevant recent accomplishment/development that reinforces your candidacy], which has reinforced my excitement about contributing to [specific company goal/project].
I’d welcome the opportunity to discuss how my experience in [relevant area] could contribute to your team. Happy to provide any additional information that would be helpful.
Thank you for your consideration.
Best regards, [Your name] [Phone number]”
Context & Tips:
- Wait 1-2 weeks after applying before first follow-up
- Follow up maximum twice: once after 2 weeks, once after 4 weeks
- Reference something new since you applied (shows continued engagement) (if you have something)
- Keep it concise but warm
- Always include your contact information
- If you have a mutual connection, mention it
Bonus Tips for All Templates:
General Best Practices:
- Always proofread for typos and grammar
- Use the person’s name when possible
- Keep mobile-friendly formatting (short paragraphs)
- Include clear next steps or calls to action
- Track your outreach in a spreadsheet
- A/B test different approaches to see what works
- Follow up appropriately but don’t be pushy
Red Flags to Avoid:
- Generic, clearly copy-pasted messages
- Asking for jobs directly in first outreach
- Being too casual or too formal for the platform/relationship
- Oversharing personal circumstances
- Negative comments about current/former employers
- Typos in names or company details
If you love a good template or tip sheet, we’ve got you covered. Check out the FREE Resource Download page that Skills Lab Training has to offer. You’ll find a load of great insight to help with job searches, networking, and professional development.
