Did you know recruiters often review your LinkedIn profile before ever looking at your resume? Recruiters actively use LinkedIn to find talent for their open positions, so your profile deserves just as much attention as your resume. Here’s how to make it stand out:
- Start with settings: Ensure your profile is set to public, so you can be found easily by anyone.
- Updates: If you’re updating your profile but don’t want your network to see the changes, turn off the “share profile updates with your network” button.
- Profile picture: Use a professional headshot. It can be as simple as using portrait mode on your phone and having someone take a photo in front of a clean, well-lit background.
- Keep it current: Recruiters are constantly browsing LinkedIn. Even if you don’t use the platform regularly, others are still viewing your profile. Keep your information current and showcase your best achievements.
- List your responsibilities and accomplishments: If a stranger reviewed your profile, would they understand what you do? Include clear details about your roles, responsibilities, and accomplishments.
- Education: Make sure your education is fully listed.
- Extras: Include volunteer work or professional associations you’re involved with.
- Use relevant keywords: Incorporate buzzwords common in your field that recruiters are likely to search for. Refer to job descriptions for roles you’re interested in and ensure key terms appear in your profile.
- Show your expertise: Use LinkedIn to demonstrate subject matter expertise. Post or share content related to your field or passions. For example, a writer could post tips about writing or articles they’ve published. Add comments or insights to shared content to show engagement.
- Build connections: Aim for 500+ connections. A larger network increases visibility, which is often more valuable than posts or comments alone.
- Network strategically: LinkedIn allows you to connect with people even if you haven’t met them in real life. If a company or role interests you, reach out to recruiters or employees to start a conversation.
Spend 10 minutes a day on LinkedIn—comment on posts, share your own content, or reshare valuable content. Consistent engagement will make it easier for recruiters to find you and strengthen your personal brand.
